Marketing Manager

Location: Cape Cod, MA (Sea Mist Resort)
Company: Capital Vacations
Department: Sales & Marketing
Schedule: Full-Time | Weekends & Holidays Required

Position Summary

Capital Vacations is seeking an experienced Marketing Manager to lead and scale our timeshare marketing operation at Sea Mist Resort in Cape Cod. This role is critical to supporting the continued growth and expansion of our Cape Cod market and will oversee in-house marketing efforts that drive tour flow and revenue.

The ideal candidate is a hands-on timeshare marketing leader with a proven track record of building, motivating, and holding teams accountable to production goals. This position requires a strong understanding of tour generation, lead quality, staffing strategy, and performance management within the timeshare industry.

Key Responsibilities

• Lead, coach, and develop a high-performing timeshare marketing team to consistently achieve tour and production goals.

• Drive daily, weekly, and monthly marketing performance through active floor presence and leadership.

• Recruit, train, and retain top marketing talent to support market growth.

• Monitor tour flow, production metrics, conversion quality, and staffing levels to ensure alignment with sales needs.

• Partner closely with Sales Leadership to maximize tour quality, show rates, and overall revenue performance.

• Ensure compliance with company standards, brand messaging, and ethical marketing practices.

• Manage schedules to support peak business needs, including weekends and holidays.

• Maintain accurate reporting, forecasting, and performance tracking.

• Lead by example, setting the tone for professionalism, accountability, and culture.

Qualifications

• Required: Prior timeshare marketing experience.

• Strong understanding of tour generation strategies, in-house marketing, and resort-based marketing operations.

• Proven ability to lead teams in a fast-paced, performance-driven environment.

• Experience recruiting, training, and developing marketing talent.

• Strong communication, leadership, and problem-solving skills.

• Comfortable working a schedule that includes weekends and holidays.

• Ability to adapt quickly and lead through growth and change.

What We Offer

• Competitive base salary plus performance-based incentives.

• Growth and advancement opportunities within a rapidly expanding organization.

• Supportive leadership team and strong operational infrastructure.

• The opportunity to play a key role in shaping the future of Capital Vacations’ Cape Cod market.

Why Capital Vacations

Capital Vacations is redefining the vacation ownership experience, and our growth in Cape Cod presents an exciting opportunity for a seasoned marketing leader to make a real impact. If you thrive in timeshare marketing, enjoy building teams, and want to be part of something expanding and dynamic—we want to hear from you.