The Email Marketing Specialist is responsible for the development, execution, and optimization of email marketing campaigns that drive engagement, customer retention, and revenue growth. This role manages the full lifecycle of email marketing—from building and deploying campaigns to analyzing performance and recommending improvements. The specialist will create targeted customer journeys, nurture campaigns, and automated workflows designed to deliver personalized and relevant communications across the customer lifecycle.

Key Responsibilities

• Email Campaign Development & Execution
• Build, schedule, and deploy email marketing campaigns using the organization’s email marketing platform.
• Develop and format email templates that align with brand standards and best practices for deliverability, accessibility, and mobile optimization.
• Coordinate campaign schedules and ensure timely delivery of newsletters, promotional emails, announcements, and lifecycle communications.
• Manage email lists, segmentation, and audience targeting to ensure the right message reaches the right audience.
• Marketing Automation & Customer Journeys
• Design and implement automated email workflows including welcome series, onboarding sequences, nurture campaigns, re-engagement programs, and lifecycle messaging.
• Map and optimize customer journeys to increase engagement and conversion at key stages of the customer lifecycle.
• Collaborate with marketing, sales, and customer service teams to align messaging with broader campaigns and initiatives.

Performance Tracking & Reporting

• Monitor and analyze key email marketing metrics including open rates, click-through rates, conversions, unsubscribe rates, and deliverability.
• Develop regular performance reports that summarize campaign results, trends, and insights.
• Conduct A/B testing on subject lines, content, send times, and calls-to-action to improve performance.
• Optimization & Strategy
• Use campaign data and insights to recommend strategies for improving email engagement and overall campaign performance.
• Identify opportunities for segmentation, personalization, and automation to enhance customer experience.
• Stay current on industry trends, compliance requirements, and email marketing best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.
• 2–5 years of experience in email marketing, marketing automation, or digital marketing.

Skills & Competencies

• Experience with email marketing platforms (e.g., SendGrid, Go High Level, CustomerIO, Mailchimp, Marketo, or similar).
• Strong understanding of email deliverability, list management, segmentation, and compliance (CAN-SPAM, GDPR best practices).
• Proficiency in analytics and reporting tools with the ability to translate data into actionable insights.
• Basic knowledge of HTML/CSS for email formatting preferred.
• Strong attention to detail, organization, and project management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.

Key Performance Indicators (KPIs)

• Email open and click-through rates
• Conversion and engagement rates
• List growth and subscriber retention
• Deliverability and inbox placement
• Performance of automated nurture and lifecycle campaigns

Preferred Attributes

• Analytical mindset with a passion for testing and optimization.
• Creative thinker who can translate marketing goals into compelling email campaigns.
• Collaborative team player with strong communication skills.